Leviev Diamonds, a globally renowned name synonymous with exceptional diamonds and exquisite high jewelry, is thrilled to announce a transformative new phase in its storied history. With the recent appointment of Giovanni Mattera-Vairo as Managing Director, Leviev is poised for significant growth, expanding both its brand presence and exclusive retail offerings around the globe.

Mattera-Vairo brings a wealth of luxury industry experience to Leviev, having played pivotal roles at esteemed brands such as de Grisogono and Versace Precious Items. His deep expertise in brand building, luxury retail expansion, and strategic business development is precisely aligned with Leviev’s ambitious vision to elevate its global footprint and enhance client engagement.

Chagit Leviev, President and CEO of Leviev Group USA, expressed enthusiasm about this pivotal moment:

“Looking ahead, Leviev is planning an exciting new brand campaign, introducing an exclusive network of shop-in-shops, and strategically expanding into key luxury markets. Giovanni’s deep understanding of luxury and passion for Leviev’s core values—exclusivity, craftsmanship, and personalized service—will be instrumental in reaching a new generation of diamond jewelry enthusiasts.”

This strategic evolution is already evident in Leviev’s recent initiatives, including the late 2024 unveiling of their elegant Fifth Avenue retail showroom in New York City. The sophisticated space is designed to provide clients with a refined, intimate, and personalized shopping experience—central to Leviev’s vision.

Greg Sofiev, CEO and Creative Director, highlighted the evolving tastes of luxury consumers:

“The luxury landscape is changing. Today’s clients seek more than just exceptional quality—they desire a personal, meaningful connection. Our bespoke jewelry services have seen extraordinary success, and we’re committed to making custom design and direct sales central to our growth strategy.”

Beyond its tailored services, Leviev has significantly expanded its visibility through strategic collaborations and prestigious events. Notably, Leviev diamonds adorned influential figures at the 2025 presidential inauguration balls, and its remarkable jewelry creations made headlines during New York Fashion Week Fall/Winter 2024—including a standout Leviev x Bach Mai diamond necklace.

Leviev’s unparalleled commitment to quality and craftsmanship remains the foundation of its ongoing success. Since pioneering its unique, fully-integrated sourcing-to-design model in 1977, Leviev has distinguished itself as an industry leader, known for transparency, ethical practices, and exquisite diamond creations. The brand’s jewelry pieces have consistently set records at global auctions, reflecting its unmatched quality and enduring value.

Looking ahead, Chagit Leviev and Greg Sofiev remain committed to building upon this extraordinary legacy, continually innovating and enhancing the brand’s reputation worldwide. Plans include a dynamic new brand campaign and a series of exclusive Leviev shop-in-shops designed to cater to discerning clientele around the globe.

Explore Leviev’s exceptional collection of fine and high jewelry at our new Manhattan showroom, located at 590 Fifth Avenue, 19th Floor, New York City.