What to Know Before Buying Diamond Jewelry Online

What to Know Before Buying Diamond Jewelry Online - Leviev Diamonds

Do you want to shine bright like a diamond? Diamond jewelry can help us elevate our personal style and boost our confidence. As such, the global diamond market is expected to grow by $16.6 billion between 2022 and 2027.

With more and more e-commerce stores, it's now possible to buy diamonds online. This puts a whole world of wonderfully sparkling and shimmering diamond choices right at our fingertips. 

But before you buy diamond jewelry online, there are some things you need to know first. Having this knowledge will allow you to make the most savvy shopping decisions. Keep reading below to learn more valuable information.  

Read Seller Reviews

Reading seller reviews is a must-do before you buy diamonds online. Reputable diamond sellers will allow unbiased reviews on their sites from real customers. This is one of the best ways you can determine whether a website is a legitimate place to buy diamond jewelry online straight from the customers themselves.

Research has shown that as much as 78% of consumers trust online reviews in the same vein as recommendations from family and friends. Learning about the pros and cons of the products you're browsing is essential before making a purchase. You need to assess elements like jewelry quality, diamond cuts, color grading, carat weight, and overall craftsmanship. 

Research the 4 C's of Diamond Quality

Before you buy diamonds online, you need to know the 4C's. The 4C's set the foundation of how all diamonds are assessed, graded, and priced. They are Color, Cut, Clarity, and Carat.

Balance carat weight, cut, color, and clarity to choose the right diamond for your preferences and budget.


The term "cut" in diamonds is commonly associated with the shape of the stone. Popular diamond shapes include Princess, Oval, Round, Emerald, Asscher, Heart, Cushion, Marquise, Pear, and Radiant.

When discussing diamond cuts, it not only denotes the stone's shape but also characterizes the specific cut employed in crafting its facets. Well-cut diamonds reflect light better, making them more visually appealing.


Diamonds come in various colors, ranging from colorless to light yellow or brown on an alphabetical color grading scale of D through Z. The less color a diamond has, the higher the value will be.

A rating of Colorless or Nearly Colorless means you have the clearest diamond possible.


To attain the utmost value, a diamond should be free from any visible marks or flaws. If any flaws are present, they should only be visible under 10x special magnification. A flawless diamond, devoid of any imperfections, is awarded a clarity rating of F for Flawless or IF for Internally Flawless.

Diamonds with minute inclusions are rated at VVS1 or VVS2 for Very, Very Slightly Included. Meanwhile, VS1 and VS2-rated diamonds exhibit small flaws categorized as Very Slightly Included.

Carat Weight

Carat measures a diamond's weight, not its size. One carat is equivalent to 0.2 grams. The larger the carat weight a diamond has, the more it will likely cost.

Compare Prices

If you have an idea of the cut, color, caratage, and clarity you want comparison shopping is a vital step when you buy diamonds online. Visit multiple online diamond sellers to compare prices for similar diamonds. You want to ensure that the price aligns with the diamond's quality and certification. 

Be cautious of deals that seem too good to be true, like a site selling diamonds for up to 70%. For example, a significantly lower-priced diamond may indicate potential issues with its authenticity, origin, or quality.

Investigate Diamond Certification

Certificates provide details about the diamond's characteristics. Certifications also tell you where your diamond originated from. This ensures transparency and authenticity. 

Choose diamonds certified by reputable gemological laboratories like GIA (Gemological Institute of America) or AGS (American Gem Society).GIA diamond certifications and AGS diamond certifications are similar in that both organizations are founded by the same jewelry professionals.

Both AGS and GIA focus on key areas of clarity and color grading. The AGS, however, takes it a step further to delve into the realm of diamond cuts. AGS certifications analyze fancier cut quality and light performance in diamonds, whereas GIA only focuses on round brilliant diamond cuts.

Evaluate Customer Service

Deciding to buy diamonds online is a big purchase commitment. You want to know if anything goes wrong before, during, or after the purchase that you're in good hands.

A reliable customer service team indicates a trustworthy online jewelry store. Contact the customer service team with any questions or concerns. Evaluate their responsiveness, knowledge, and willingness to assist. 

Ensure Secure Payment Options 

When you buy diamonds online, you don't want your private payment information to get leaked. Always use secure payment methods such as credit cards or reputable online payment platforms like Google Pay and Apple Pay.

Check for secure website features like SSL encryption to protect your personal and financial information to ensure online privacy during the transaction.

Verify Shipping and Insurance Protocols

Make sure you understand the shipping process when you buy diamonds online. Verify estimated delivery times and shipping costs.

Ensure that the shipment is fully insured to cover any potential damage or loss during transit. This will help protect your diamond jewelry investment.

Check Return and Exchange Policies

It can be beneficial to buy diamond jewelry online. However, there may be issues that arise with your diamond jewelry after you receive it. For instance, you may not like it in person as much as you did online. 

Thoroughly read the return policy of the online store. Reputable diamond sellers will have a clear and customer-friendly return policy usually between 14 to 30 days. This allows you to return or exchange the diamond if it doesn't meet your expectations.

Shop Smart and Buy Diamonds Online with Leviev Diamonds Today

The ability to buy diamonds online can give you the convenience of finding the perfect diamond for your unique needs. But it's important to be smart and cautious when making such a significant purchase. Where you buy diamond jewelry online matters.

Leviev Diamonds offers high-quality and conflict-free beautiful diamond jewelry pieces with a lifetime warranty. Shop our full line of stunning diamond jewelry like engagement rings, earrings, necklaces, and bracelets. Or design a one-of-a-kind custom jewelry piece with our jewelry specialists. 

Looking for more information? Request an appointment with a jewelry expert on Facetime or Zoom to get started today. 


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The Leviev Difference

The Leviev Difference brings you risk-free shopping, exceptional workmanship standards backed by a lifetime warranty, and exquisite pieces sourced directly from the diamond mines, ensuring you get the best prices.

With Leviev, you’re not just buying jewelry - you’re investing in a legacy of excellence and genuine value.